Urban Connect

Urban Connect is a multimodal mobility platform for companies. The platform offers companies an ecosystem of low-emission, shared vehicles - from e-bikes, e-scooters and e-cargo bikes to e-cars - all of which can be booked via an app.

As the visual brand lead at Urban Connect, I oversaw all aspects of visual branding, from designing client materials and fleet vehicle branding to managing cohesive digital and physical marketing campaigns. Managed our social media presence on LinkedIn, creating and scheduling engaging content that drives brand awareness while tracking its success. I managed and optimised our multilingual website, enhancing design, content, and SEO. I also planned and executed events, including our monthly webinars as well as our yearly event with leading industry experts and over 270 attendees, handling everything from logistics to partner collaborations. Additionally, I managed client and media partnerships, crafting marketing materials, coordinating press releases, and ensuring clear, timely communications aligned with strategic goals.