Mobility Event 2024

04 April 2024

AURA, Zürich

Urban Connect Annual Mobility Event

Each year, Urban Connect hosts a mobility event at AURA in Zürich, bringing together industry leaders to share insights as keynote speakers and panelists.

For this year's event, I served as the sole organiser, managing all aspects of coordination with event partners to maximise marketing opportunities. My role included developing a cohesive visual identity across all touchpoints: I designed the event branding, created the stage signage, as well as programs and flyers, prepared speaker briefing documents, set up the TicketTailor page, and produced LinkedIn assets for both the company and individual team members. Additionally, I developed visuals for the venue's 360-degree screens, signage, and more, ensuring a consistent and impactful attendee experience.

Overall we had over 270 attendees, 21 panelists, and 6 keynote speakers.

Event Branding

To keep the design consistent I wanted to create one key visual which we could then branch from. Our colour palette contains our primary colour, Active Red, for which we are most commonly recognised however the legibility with that colour can be a challenge.

Therefore to create a balance and also to maximise the longevity for the signage, as it was one of the greater costs, in order to use it again for future events.

Selection of image references used for inspiration