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In my role as Branding and Marketing Manager, I focused heavily on establishing a strong brand identity for our electric vehicles, which served as moving billboards, representing the company wherever they travelled.
When I first joined the team, I designed each custom client sticker and managed the orders through local printers. Collaborating closely with the Operations Team, I ensured the branding was designed, approved, ordered, and delivered on time, allowing our e-cars and e-bikes to reach client sites on schedule. However, as our operations scaled rapidly, the Operations Team and I recognised the need for a more streamlined approach.
To accommodate our growth, we explored large-scale print and branding production solutions to standardise the process and reduce manual workload. Throughout, I worked directly with and maintained oversight of all vehicle and marketing branding and had the final approval on designs, ensuring consistent quality and alignment with our brand vision.