sofa.com

Sofa.com is a furniture company based in London, with showrooms across the UK. I worked within the marketing team to produce creative for both online and offline purposes including print advertisements, website and email banners, display advertisements, videos, catalogues, point of sale collateral, and more. Working with our in-house ecommerce and digital team as well as external companies to produce assets for and monitor A/B testing on social, web, and email to ensure the best click-through rates and customer journey.

Led the launch of eight in-store concessions in leading UK department stores within a two-month period, serving as the primary point of contact. Responsibilities included designing artwork, coordinating in-store promotional opportunities, and managing timelines and installation schedules to ensure smooth execution.