Shopping Party

Shopping Party, one of our largest annual promotions, involved a comprehensive brief with multiple phases. I was responsible for designing and creating over 300 digital assets for the campaign, including materials for affiliates, homepages, landing pages, emails, social media, and additional online assets.

Each homepage and landing page required multiple versions optimised for mobile, tablet, and desktop. These variations were tailored to the customer's journey—showing alternate pages for users who were not signed in or arriving too early for promotion access.

Collaboration with the e-commerce team was crucial to ensure everything was correctly configured before launch. We also prepared all necessary assets for various global markets, including Hong Kong, the United Kingdom, Europe, Dubai, the United States, and more.